Businesses and How they Operate
Energy Ogre, among brands like TOMS and Warby Parker, has a deeper mission that is equally important to monetizing our service. Like the aforementioned companies, we too are driven by an important mission. However, the customer-centered business model some companies follow has not always existed. Here’a a complex thought…what is a business?
That might seem to be an obvious, rhetorical question, but I want you to genuinely consider its premise. A business is more than a logo, an office, and a staff. Throughout civilization, one could understand business as an entity that exchanges a product or service for another product, service, or money.
That definition of business is still relevant today. Nearly all enterprises strive to provide that product or service in the most cost-efficient way. There’s an obvious correlation tied to that sacred cost-efficient exchange — lowering the operating or product cost increases profit margins, enriching the business and its owner.
Low-cost operation is essential and is the sole focus for most businesses today. Except in the recent past, companies like Energy Ogre have incorporated another dimension to their day-to-day operations — a mission. These companies challenge the status quo, redefine what it means to be a “successful” business, and focus on each member or customer’s best interest.
Driven By Our Mission
Since its inception, Energy Ogre has focused on making the world a better place. This commitment is exemplified by our partnerships with Folds of Honor and Make-A-Wish, among other organizations, and in addition to our charitable donations to various community entities.
Each day, we help Texans living in deregulated power areas save time and money without the hassle of shopping for their next electricity plan. Recently, we’ve implemented a new phrase that embodies our mission: “Be cool, stay kind, and do great things — it’s the Ogre way.”
Energy Ogre CEO Discusses Company’s Purpose
Jesson Bradshaw has served as CEO since the company was founded six years ago. With decades worth of experience in the electricity industry, he was adamant about creating a customer-centered service that would save members money on their bill each month.
“Years ago, we recognized consumers struggled to discern good information from bad information when shopping for electricity,” Jesson says. “Consequently, they didn’t know what to believe or what to do with the information they were given. Thus, Energy Ogre was founded to reduce members’ monthly electricity costs, allowing them to allocate savings to other expenses.”
Beginning in 2014, our team of industry experts and developers revolutionized the electricity marketplace in Texas. As a company, we provide pertinent information and relevant resources to empower members and the community to make the right decision when choosing plans.
Once a shopper enrolls in our service, they enjoy the freedom and convenience of our service with a satisfaction guarantee. As ogres, they’ve made their last electricity decision and will never overpay for power again.
Meanwhile, the time and monetary savings aren’t the only benefits our members enjoy. They can also expect to experience our amazing customer service.
We Care About Our Members and Their Savings
Typically, businesses based on a mission are committed to serving their members/customers and typically attribute their success to their founding principle, whatever it may have been. That principle, which reflects the positive intentions of the company, serves as a guideline for operation. Energy Ogre is a great example of this — how a new, innovative business can succeed and grow because of its service-oriented mission.
We’ve disrupted the electricity industry by $100 million by serving more than 100,000 homes in the deregulated areas of Texas. Inc. 5,000 named us as the 240th fastest growing company in the country. According to their research, Energy Ogre grew 1,763 percent in the last three years. This growth is exciting for many reasons, but primarily because it demonstrates the value we deliver to each member.
Our business is growing exponentially because our mission has been actualized. People now recognize we’re helping thousands of Texans each month, saving them money on each electricity bill. Our fiduciary relationship with our members motivates us to continue our work each day.