The kilowatt hour. You\u2019ve probably seen this guy hanging around ever since you started paying your own electricity bills. It\u2019s the unit used to define your electricity contract and measure your energy consumption. But what is it exactly? What IS a kilowatt hour? The kilowatt (kW) is how much electricity you use at a specific point in time. The kilowatt hour (kWh) is how much electricity you use over a period of time. Unless you\u2019re an engineer or work for a retail energy provider (REP), that might not mean anything to you. And when you\u2019re shopping for a new energy plan, you\u2019ll have a hard time finding a more detailed explanation of what the kilowatt hour truly is. Kilowatt hours are hard to understand, and some REPx take advantage of that fact. You see, when you sign up for electricity, you pick a contract that charges a certain amount of money for every kWh you use. Think of your energy usage as your morning commute. When you sign up for a plan that gives you a lower rate for lower use of energy, it\u2019s like asking you to drive your car on a certain route to work. There's a catch! But here\u2019s the catch: Most REPs will include restrictions. \u00a0Therefore, you get charged if you use too many kWhs AND if you use too few. So that\u2019s like asking you to drive on a specific route at a constant speed of 15 mph. Are you confident you can keep your speed constant the entire drive? Similar to how your car might speed up or slow down depending on traffic. You\u2019re not always going to have the same usage every day or every month (especially in the hot Texas summers). So why choose a plan that doesn\u2019t meet your energy needs? At Energy Ogre, we believe that you need to have a plan that\u2019s optimized for you. Likewise, we take into account your kilowatt hour usage and any seasonal changes. We know that everyone is different and everyone\u2019s energy usage is different, too. When you choose Energy Ogre, we help you find the plan that gives you the best rate based on your own usage. So it\u2019s okay if you don\u2019t understand the kilowatt hour, because we understand it for you.